Organic Marketing

 

 

Basic SEO Package

Recommended for individuals or businesses just starting out
The Basic SEO Package is designed to offer individuals and businesses with a small budget to start basic search engine optimization without making a large investment. This particular package is designed for low competition keywords, and would not be a good fit for competitive categories or websites targeting large metropolitan areas.

 

Basic SEO Packages Will Generally Include

• 10+ Keyword OptimizationOn-page content optimization for 10 primary keywords preapproved by client
• Up to 10 PagesDepending on the website up to 10 pages of your website will be optimized
• Title Tag OptimizationOptimization of title tags for each of the optimized pages
• Meta Description OptimizationMeta description optimization for improved click-through rates
• Keyword ResearchExtensive keyword research to determine the most relevant keywords
• Content WritingContent writing to improve the on-page optimization of selected keywords
• Content OptimizationUtilization of existing textual content to optimize for relevant keywords
• Heading OptimizationCreation and optimization of heading tags to target campaign keywords
• Internal Linking OptimizationDevelopment and improvement of internal linking structure
• Baseline Ranking ReportPre-optimization ranking report to determine the baseline rankings
• Monthly Ranking ReportOngoing ranking report generation to track the improvements over time
• Initial Backlink AnalysisLink profile analysis to uncover link development opportunities

 

 

 

 

Local SEO Packages

Recommended for businesses serving clients within two hundred and fifty miles of their business location(s)
Local SEO packages are designed to help small businesses which serve a limited geographic area (city, county, state) gain prominance in search engine result pages. SEO services for local businesses address the needs of owners by helping them take advantage of all available tools provided by search engines, and furthermore to improve organic search engine rankings through technical and content optimization strategies.

Local Essential

• Keyword Research
• Up to 15 Keywords
• Up to 10 Web Pages
• Bi-yearly Link Outreach
• Technical Audit
• Content Audit

Suitable for low-competition niche offering local services in small and medium cities

 

Local Advanced

• Keyword Research
• Up to 30 Keywords
• Up to 15 Web Pages
• Quarterly Link Outreach
• Technical Audit
• Content Audit

Suitable for competitive niche offering local services in small and medium cities

 

Local Premium

• Keyword Research
• Up to 50 Keywords
• Up to 25 Web Pages
• Bi-monthly Link Outreach
• Technical Audit
• Content Audit

Suitable for highly competitive niche offering local services in large metropolitan regions

 

All Local SEO Packages Should Usually Include

 

Link Development

Every SEO campaign can benefit from search engine friendly link development; however, the link-work must be based on proper preparation in the form of linkable (useful) content available for linking.

 

Ranking Reports

After a keyword list has been established and approved by the client, we will generate a baseline ranking report to determine our starting point. This ranking report will be followed by monthly or quarterly reports to track the progress of the SEO campaign.

 

Content Writing

Content writing is an important component of a local SEO campaign as the process of rewriting of existing content, as well as the generation of new content (and pages) will help search engines better understand the relevance of a website to given list of keywords.

 

Local Business Listing

Whether a business has a single location or multiple, our local SEO campaigns include the creation/optimization of local business listings on services such as Google My Business, Apple Maps, and Facebook.

 

Google Analytics Installation

In order to track the traffic generated by SEO activities, and help optimize conversions over time, we will install Google Analytics on your website to facilitate this portion of the campaign.

 

Competitive Analysis

Every business has competition, so we will work with you to identify and study the toughest competitors and develop an SEO action-plan to create a level playing field so that your website can compete successfully.

 

On-Page SEO

In additional to technical SEO recommendations, our optimization process incudes on-page optimization which develops optimized headings, as well as content improvements and the development of a strong internal link profile.

 

Title & Meta Tag Optimization

One of the most important components of SEO, page titles are optimized as part of every local SEO campaign to help emphasize the importance of the keywords selected by the keyword research process.

 

Keyword Research

Proper keyword research is the most fundamental part of content optimization (different from technical SEO). We work closely with clients in order to develop the most appropriate keyword list for their business.

 

 

Local SEO campaigns differ from national and international ones in that they are required to be highly focused on delivering and converting local customers. There are two main components of local SEO services are:

1. The proper completion and management of local business listings such as Google My Business.
2. The On-site optimization based on carefully researched and selected keywords which should have obvious intent on part of the searcher.

 

 

National SEO Packages

Recommended for businesses targeting a national or international audience
National SEO packages address the search marketing needs of companies which have a national reach or ambition. Since the targeted area is not limited like local campaigns, the national SEO campaign is more robust, and aggressive to address the higher level of competition in the organic search market. Our pre-designed SEO packages are fully customizable to meet the needs of your business.

National Essential

• Keyword Research
• Up to 50 Keywords
• Up to 20 PagesAdditional pages optimized as necessary
• Quarterly Ranking Report
• Bi-Yearly Link Outreach
• Technical Audit
• Content Audit

Suitable for low-competition e-commerce, micro SaaS, or services

 

National Advanced

• Keyword Research
• Up to 100 Keywords
• Up to 50 PagesAdditional pages optimized as necessary
• Monthly Ranking Report
• Quarterly Link Outreach
• Technical Audit
• Content Audit

Suitable for competitive medium e-commerce, micro SaaS, or services

 

National Premium

• Keyword Research
• Up to 200 Keywords
• Up to 100 PagesAdditional pages optimized as necessary
• Monthly Ranking Report
• Monthly Link Outreach
• Conversion Optimization
• Technical Audit
• Content Audit

Suitable for highly competitive large e-commerce, SaaS, or services

 

All National SEO Packages Should Usually Include

 

Technical SEO Audit

The technical SEO audit is a comprehensive review of the technical aspects of a website which can impact the ability of a website to compete in search engine result pages. The technical SEO is a fundamental part of the search engine optimization campaign.

 

Ranking Reports

Two types of ranking reports are generated for each SEO campaign, the baseline report which establishes the starting point of the project, followed by monthly ranking reports which track the incremental ranking improvements of the website.

 

Content Writing

Comprehensive content editing and content writing is included in every SEO campaign. The importance of high quality and useful content cannot be overstated. We work with clients to plan and generate the most appropriate type of content for their website.

 

 

Conversion Tracking

Whether it is existing traffic or new traffic generated through SEO efforts, it is important to understand how website visitors behave and which ones convert. This data, gathered through analytics software will help improve conversions.

 

Analytics Installation

Traffic analytics is another vital component of website traffic monitoring and search engine optimization efforts. If not present we will set up a new account for your website, and install the analytics tracking code.

 

Competitive Analysis

We will study and research the top competitors in your category, as well as secondary players in order to understand the competitive landscape of your particular SEO challenge, and develop our approach based on our findings.

 

 

Advanced On-Page SEO

The on-page optimization will include a deep analysis of the existing content, and HTML structure, which will then inform the technical as well as content and internal link profile optimization.

 

Title & Meta Tag Optimization

Titles and description meta tags of all pages selected for optimization will be reviewed and rewritten as necessary. The development of new titles will be based on initial site rankings and the keywords selected for the SEO campaign.

 

Keyword Research

A vital component of the SEO process, we work closely with clients to understand their business and uncover keyword opportunities beyond the obvious. This approach helps to not only generate early success, but conversion stability.

 

 

Schema Markup

For certain industries, and when necessary, we will research and implement the proper schema markup. Schema is a data markup tagging mechanism developed by a consortium of search engines to help them better understand complicated data.

 

Blog Posting

If a blog is present, we will work with clients to develop ideas and blog content on an ongoing basis, directly supporting the search engine optimization efforts through content optimization and internal linking.

 

Content Review

As new non-SEO content is generated by the client, we will review all such content and advise on improvements and also contribute with text optimization and internal linking recommendations.

 

 

 

SEO Audit Packages

Recommended for businesses which have internal resources for implementation or simply require a website health assessment
The One-Time SEO service is best suited for local or national businesses which simply want to ensure that their website meets search engine guidelines, and provides search engine spiders and algorithms the best opportunity to understand what the site is about. Even though these campaigns include a keyword component, they are designed to address the overall health of the site as opposed to attempt the ranking improvement of specific keywords. This type of service is the most suitable for package offerings; however, even in this case website owners can benefit from having a customized approach, as their website might require particular attention in certain areas which is different than other competitors.

SEO Content Audit

• Competitive Content Analysis
• Keyword Research & Recommendations
• Content Recommendations
• Content Development Plan
• Content Grooming & Improvements
• Content Organization & Restructuring

 

 

Technical SEO Audit

• Website Speed Audit & Analysis
• Usability Analysis
• Crawlability & HTML Sitemap
• 301 Redirect(s) Analysis
• 404 Error(s) Analysis
• Tag Optimization Analysis
• URL Structure & Silo Analysis
• Structural HTML Element Optimization

 

 

Premium SEO Audit

• Includes SEO Content Audit
• Includes Technical SEO Audit
• Content Development
• Internal Link Profile Audit & Optimization
• Baseline Ranking Report
• 90 Day Ranking Report
• Inbound Link Quality Analysis
• Competitive Link Analysis

 

 

The above SEO packages are provided for guidance. If you decide to get in touch with WiSEO, we will work on developing a custom solution specific to your needs. Our goal is to create affordability through successful SEO, and not just cheap pricing. When an SEO campaign is designed with attainable goals, and realistic pricing, it can start producing a positive return on investment in a reasonable amount of time, at which point the campaign can be expanded to take advantage of the well-laid foundation. If you are looking for a long-term partnership, get in touch with us, and we will start a conversation to guide you in the right direction, and provide you with a custom SEO proposal.

 

These packages are basic examples of what an SEO package for a small- or medium-sized business may include; however, for the most effective form of SEO, customized solutions are highly recommended. To get a custom package proposal, please contact an SEO company. You can start by consulting our list of some of the best SEO companies and consultants within the United States & across the World. Please remember to ask if any SEO work is outsourced.